Process

The IDEAL strategic decision-making process

The IDEAL strategic decision-making process

While there is no one “right” decision-making process, many processes can lead to the “wrong” outcome. I have distilled for you the practitioner’s view on 40 years of thinking on the characteristics of an effective strategic decision-making process into an “IDEAL framework.” The IDEAL process is I = Insights-driven, D = Deliberate, E = Explicit, A = Adaptive / Agile, and L = Leads to action.